Matthew 13:1-9,18-23. Today we hear of the Parable of the Sower from Matthew 13. It tells us about the various ways the world receives the word and why sometimes it sticks and often it seems not to stick. It is meant as encouragement both individually for what God’s word can yield in our own lives and also in the world for what it yields in the kingdom. Regardless of the yield, God encourages us not to give up because the yield will be there. But do think about this: is the seed even being sown into your own day to day life and through your words and deeds in the world?